NOT SO STANDARD
Paige Hull
We were turned on to a beautiful on-line design magazine called Standard. However, it is anything but standard. Its editorial director and founder, Kelly LaPlante and publisher, Kelly Truesdell lead a group of young and hip staff members to produce a bi-monthly feast for your eyes. The magazine is based out of Austin, Texas and features local artists, gives trend predictions, and delivers crisp content that inspires. You can see the magazine at www.standardmag.com. The printed version can be purchased from their new publishing partner, Blurb.com.
I had the pleaseure of working with Kelly, Kelly, and company last month when photographer Kirsten Kaiser took photos of Standard's staff at both The Vintage Round Top and The Prairie. It was such a fun shoot, each staffer was impressive. I loved all of their energy and style. A few were interns which reminded me of my agency days. We use to seek new talent and give them opportunities like Kelly is doing now.
The new March-April 2013 issue is called OLD IS NEW. Here are some of the tears that were taken at The Vintage Round Top (the first two were taken at The Prairie). You can click on the link to see the full article. http://issuu.com/standardmag/docs/standard_issue_16__old_is_new/24?mode=window
Some of the behind the scenes photos:
Standard and Blurb threw a fabulous brunch at Swift's Attic in Austin to launch their new partnership and the Old is New issue. We appreciate both Kelly's for including us in the brunch and the magazine! Also, many thanks to Donna Parker for introducing us to Standard and for all the support and inspiration she has given us. You can read about her and see her amazing Round Top compound in the same issue.