In celebration of our recent press mentions in Texas Highways + Country Living and feature in Cowboys + Indians magazine , we asked PR expert, Caroline Pinkston, to give some tips to interior designers and brands on the importance of press and how to get it.
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Where to even begin? A decade has passed and it’s been such an amazing journey to what The Vintage Round Top is today!
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As you may already know, before starting The Vintage Round Top, I had a 22-year career in the fashion industry working as the Vice President at Page Parkes Models and Smoot has owned and operated a variety of successful restaurants and night clubs. So, to say we familiar with all things press related would be an understatement. We were newbies, though, when it came to the interior design industry when we first started The Vintage Round Top in 2011.
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Smoot and I still pinch ourselves daily that we get to work in this creative business with so many talented people. It became very clear early on that we loved collaborating and working with others - may it be on an interior design project, an event or retreat, photo shoot or anything in between. We’ve developed long term relationships with so many of the folks we’ve been blessed to work with.
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When we first set out to design our cottages, we knew we wanted to create a dynamic space that could easily accommodate gatherings both large and small. Over the course of eight years and hundreds of guest stays, The Vintage Round Top’s cottages have proven to be a fertile setting for creative inspiration and collaboration.
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Eight years ago, we decided to fully commit to Living with Intention and purchase the property that would become The Vintage Round Top. At the time, our priorities were twofold. We wanted to give our family a weekend retreat to enjoy the slower pace and simpler pleasures of country living, and we wanted to embark on a project that would allow us to fully stretch our creative muscles.
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Twice per year, we gather at the cottages with 50 + business owners and entrepreneurs who are eager to soak up as much connection, inspiration, and education as possible. Our latest was held on Saturday, September 22. The day started off with coffee and mingling, the first of several networking opportunities woven in throughout the day.
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For the past several years, we’ve gathered twice a year at the cottages with entrepreneurs, shop owners, photographers, florists, calligraphers, designers, and more for our Business, Branding & Social Media Workshop. We’ve seen strangers become friends (and even business partners!) and witnessed the spark of creativity unfold over the course of just one day. Our attendees always leave feeling inspired and motivated to put their learnings to use in their own businesses, with notebooks full of inspiration.
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Today’s post is a little different than those we usually share in the interest of letting you 'behind the curtain' of running a business. Although we often share about fun collaborations, vintage shopping trips, and the homes we’ve lovingly curated, I can assure you that everything is not fabulous all the time and the tough life stuff does affect our business.
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Last week we took you through how to craft a customer survey. If you haven't already read that article, pause here and go take a quick look - we promise it's worth the read. This week we'd like to do something we've never done before... share our results with you!
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Where would we be without our customers, guests, followers and all of you who help make this whole dream possible? As a business, it is imperative to get feedback from anyone and everyone who is interacting with your services or products (or both!)
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